I'm looking for La-Bell

Joker: Excuse me, I'm looking for La-Bell, do you have La-Bell??

Assistant: La-Bell??

Joker: Yes, La-Bell.... L-A-B-E-L..... La-Bell.

Assistant: Oh, Label?

Joker: Ya, La-Bell, A4 size... do you have?

Assistant: Yes, we have...

Came across this funny incident last week when I happened to be walking around in Daiso, Plaza Singapura... I wonder if that joker still pronounce it as La-Bell. Anyway Daiso seems to have almost everything thinkable... amazing.